Instagram can be used to promote a sale or discount, but it could be so much more. Finding potential and current customers, spreading brand awareness, and engaging with users should be your first goal. Create a connection, build that relationship, and only then should you gently…ever so gently…remind them that you sell something. If the relationship comes first, they’ll be more willing to buy.
Have you used Instagram for anything other than to show other people what you had for dinner last night? Share your experience in the comments below…